E-commerce marketing strategies

E- commerce marketing strategies                                                                                                         E-commerce is really a complicated business but there are certain basic strategies that can help to achieve online goal.                                                                                                                          

e-commerce marketing strategies

1.Product page optimization                                 Your product should have a good design and have a good title with right selection of keywords for seo and should have a good description.Have a good research for title that people are searching online.Your product page should be well represented sales page all the time people search your page for buying.It should be clean and smooth designed with good photos of your products.Product photography representation in descriptive manner play a lot.Also add videos of your product for further detailing.Add product reviews on your page.Product reviews pay maximum conversion of a client.    

                                                                                 2.Use a good shopping cart                                                 Always use a good shopping cart for your online business.That should be good for seo,design and paid aids search .Shopify,Woo commerce and Big commerce are the best soft wares.                                                                    3.Write schema markup                                                      Schema markup is very important for organic search of your product.When someone search a product for contents rich cart then schema markup enable search engine to show your product.Schema markup testing tools enabled your product testing to qualify or not.Schema mark up supporting tools further guide you to qualify.Good shopping carts as described above, have schema markup supporting platform.                                                                                                                                                              4.Run google shopping ads                                                      People always search on google shopping ads for purchasing some products.You must invest on running products on google shopping ads and optimized your product on the basis of revenue generated.Invest on the products doing well and turned of on the products not performing.                                                

5.Product feed optimization                                                      Use google merchant center to optimize your product feed.Good product feed with description,keywords is very necessary for product searcher came for shopping aids.If product feed will not fully optimized then it will be ignored.                                                                                                           6.Dynamic re targeting                                                                                 Run banner ads for the product with more surfing.Normally people browse more on two or three products.This strategy will leave a recall message in their brain.Also you can re target them on Facebook and Instagram                                                                                                                                                   7.Facebook  and Instagram                                                               Using Face book and Instagram ads make a real sense of purchase in customer feed.Right selection of product ads in these social medias make a perfect messaging to boost sales.                                                            8.Organic appearance on social media                                          If you have more followers on social media then it will promote your product organically.Try to produce more followers.                                                                                                                    9.Email marketing                                                                              Email marketing automation enable your customer to make future purchases.                                                                                          10. SMS marketing                                                                             VIP text message marketing campaigning targeted  customers not approaching e mails.Give them a VIP hot deal such as 20% off at end of month and get business.                                                                                                                11.Always use actual customer relationship management data                                                                              Actual CRM data enable you to make collective calls with your customer and its integration with all information collected from client, make your business more productive.                                                                                                                12.Customer care package ideas                                                                         Customer care package ideas create a nice experience for the client and give them a good feeling for your brand.For example a simple referral card can produce an impression.